The Fresno Food Expo is the nation’s largest regional food show. This year, the Expo introduced 32 new products, varietals, and packaging concepts, including Tioga-Sequoia’s Cucumber Pilsner, Cucumbier, and Kings River Winery’s 2014 Albariño.
This year, more than 900 buyers attended the one day showcase, making this year a record-setting attendance. What are the benefits for a vendor to participate in this annual event?
Aside from having a presence among 120 food and beverage producers in the San Joaquin Valley, the Fresno Food Expo puts new products in front of buyers and community members who never knew specific products existed before. In 2014, nearly 4,600 votes were cast over the three-week voting period for the People’s Choice Award.
Fresno Mayor Ashley Swearengin said the purpose of the Fresno Food Expo is to connect the local food production industry with over 750 varied buyers from retail, wholesale, foodservice and more from across the nation and around the world, creating valuable economic growth in California’s most agriculturally diverse region.
More than the numbers, the Fresno Food Expo displays the phenomenal and versatile products that are produced locally. With 69% of California’s total commodities coming from the San Joaquin Valley, the Expo is one of the best opportunities to encourage local buying of food and support of Fresno County wines and beers.